Popular Culture Essay Topics Options

Popular Culture Essay Topics Options The Ugly Secret of Popular Culture Essay Topics It's very clear that different individuals have various opinions concerning hipsters in our society. Many gifted folks are engaged in making pop culture solutions. On the flip side, some cultures won't ever observe the making permanent marks on their body acceptable, since the body is regarded as a sacred temple. Therefore, such students underline the gist of distinct masses of people to reveal collectivity. Things You Should Know About Popular Culture Essay Topics Every paragraph should contain a minumum of one evidence. It is possible to also utilize popular magazines or newspapers, as there's always practical details on current events. You must select 1 group of like-minded people and concentrate on describing in addition to analyzing it in details. Don't neglect to confirm the validity of your sources and filter the info. YouTube, a favorite video hosting website, is playing an impor tant part in defining current pop culture on a worldwide scale. No matter in which you look, we're surrounded by pop culture. Otherwise, higher culture is something that's deemed unique, and different to everyday life. Pop culture isn't always about fun and entertainment. The True Meaning of Popular Culture Essay Topics The very concept of culture is quite broad that's why in order to compose a great paper, it's far better to concentrate on some sort of culture. Globalisation is the procedure of worldwide integration based on interchange of world views, goods, thoughts and cultures. Because pop culture is apparently the internet's latest and best craze, gathering research and data for your essay has never been simpler. The web doesn't have any influence on the things that we enjoy. The net has an impact on that which we like. Cultural part of society is an extremely wide topic. Addiction may arrive in various ways, least we expect it. Culture is essential to Social Science. Pop culture's impact is quite a bit stronger than it appears to be. Popular culture is an enormous portion of the modern life, therefore it's fun to write about it as there are lots of students that are acquainted with it. It's highly a good idea to popular culture society and culture essay adapt to a certain strategy once it comes to reading. It can be intriguing to take a look at what trends become popular and the length of time they last. If you begin your culture identity essay without preparation, you can make a lot of mistakes. The range of feasible pop culture essay topics is endless and provides you with an opportunity to choose anything you want to write about. It can be difficult to pick one particular thing to concentrate on from the many pop culture essay topics accessible to write about. It's simple for college students to make an essay based on something they talk about pretty much each and every day. Finally, regardless of what subject you're studying for, if you have to compose an argumentative essay about the discipline, then you are going to wish to think of a fantastic topic to write about. While there are many suggestions to choose, one must think of their topic carefully before writing. Be optimistic so that you are in possession of a great topic worth writing about. Thus, the ideal discussion topic is when standpoints are equal namely, when you cannot offer a definite answer from the very start. How to Choose Popular Culture Essay Topics In any case, different cultural fields could possibly be tightly connected with one another. As an example, let's use that which we wear as a means to reveal how social norms are produce. The truth is the work was developed to be with the smallest amount of emotion or individual expression. According to Durkheim, it's solidarity that's the simple building block of social cohesion. There are not any limitations concerning the structure. Aside from the importance of the consciousness of the pop culture phenomenon, writing assignments give students a chance to develop a wide selection of skills that they might use in their further life and education. In the nation of America, the 1 thing that appears to sweep the nation and be a subject of interest for each generation is pop culture. The most frequent theme among definitions of community is the fact that it is made up of individuals.

Essay on The Negative Effects of Divorce Rates in United...

There are many reasons why anyone would want to get married. A good marriage is one that consists of love, understanding, and proper communication. ...Till death do us apart, such a sweet phrase to hear right? But does anyone really take that phrase in a serious matter? There are several reasons that cause people to divorce and this result affects the children. In the U.S., is it common that we see many married people end their relationship with a divorce and most of them are young people. The divorce rates still at a high rate that in the Unites States statistics show, one out of two marriages end in divorce. The current divorce rate may be decreasing however at the same time many people are not getting married so therefore the†¦show more content†¦Ã¢â‚¬Å"In most situations, girls find it easier, but will have emotional difficulty later in life. On the other hand, Boys will likely become aggressive and violent towards others, physically and emotionally (Oppawsky, 2000).† In most cases this is the unfortunate affects of divorce has on children and how it impacts their future emotional personality. Many think to themselves if marriage is hard, why are people still continuing to get married. Maybe most feel as if love has no limits or many couples start a relationship with a feeling that they cannot look past their partner. The overall problem comes in when two people begin to live together with two different personalities. The only way they can move past it if they learn to look past it or learn to compromise or communicate properly together as a couple. What are the reasons why any one would want to get a divorce? At the same time no one really believes that a divorce could happen to them. Lets take a step back and see what are some of the few main reasons why a divorce occurs. One of the many reasons could be because of financial problems. Statistics suggested that more than fifty percent of divorced couples mentioned money problems as the cause of their divorce. Its difficult to add a price to love, nowadays we live world we live in requires money for our basic needs. Many old and young couples have separated over financial issues. A couple could easily solve this byShow MoreRelatedEssay about The Effects of Divorce in American Culture1719 Words   |  7 PagesThe effects of divorce on the American culture are immense. Social scientists have been studying these effects for many years now. The studies are continuing to confirm that the climbing rate of divorce in the American culture is hurting the society and also frequently devastating the lives of many American children. More often than not people decide to get a divorce before they really think about the effects of divorce. People usually decide to get a divorce based on emotion rather than logic whi chRead MoreAdults and Divorce Essay1163 Words   |  5 Pagesmarriage by filing for divorce in the judicial courts. It is shocking to learn that out of a population of 1,000 people, there are 6.4 marriages and 3.4 divorces, which means that 50% of marriages in the United States of America result into a divorce (Centers for Disease Control and Prevention, 2010). There are various causes that make the spouses take the ultimate decision of ending their matrimonial vows through legal divorce. The rate of divorce also differs from one state to another and also variesRead MoreThe Effects Of Divorce On Children And Children1540 Words   |  7 Pagesthe last 50 years, the United States progressed immensely as a country, and the definition of a ‘family’ was altered several times to fit the need for the variations that started to exist. The rate of people marrying has been declining, and more people are postponing getting married. In addition, more marriages are terminated tod ay due to divorce rather than death (Rasul, 2006 p. 30). Although an ancient tradition, divorce rates have been skyrocketing, and the current rates are virtually unprecedentedRead MoreShould Reforms Laws Makef It Harder for a Divorce? Essay877 Words   |  4 Pages In the old days, it was so hard to get a legal divorce even if couples were unhappy. Courts would not dissolve a marriage without proof of misconduct. Today marriage educators, domestic violence experts, social workers, law makers and scholars are trying various ways to resolve marriage crisis through counseling, while divorce rates are still climbing yearly. Making it harder to obtain a divorce can have devastating effects long term emotionally, financially and physically, and socially onRead MoreEffects Of Divorce On The United States1272 Words   |  6 PagesThe Effects of Divorce on Children Divorce is comparable to an epidemic since it has been filtering through many societies at an increasingly alarming rate. According to the most current statistic, there are more than 2.1 million marriages in the United States (â€Å"Children of Divorced Parents†). Out of those, almost half end in divorce. Divorce nowadays is extremely common. In fact, in America there is one divorce every thirty-six seconds (National Marriage and Divorce Rate Trends†). Each year overRead MoreThe Divorce Rate Of Divorce1123 Words   |  5 Pagesrelationship, therefore they choose divorce, which is one of the solutions to cope with problems between husband and wife. Furthermore, most people think carefully before they get marriage. However, the divorce rates trend to continually increase nowadays, thus it might be argued that divorces can be taken place easier than the past. In the United States, researchers estimate that 40%–50% of all first marriages, and 60% of second marriages, will end in divorce. Divorce has always been present in AmericanRead MoreEssay about How Divorce is Affecting the American Culture1667 Words   |  7 PagesThe effects of divorce on the American culture are immense. Social scientists have been studying these effects for many years now. The studies are continuing to confirm that the climbing rate of divorce in the American culture is hurting the society and also frequently devastating the lives of many American children. There are many areas in which divorce has a negative effect in the life of a child or an adult. Many of these effects also directly correlate to the effect on a society. HoweverRead MoreDivorce And Unmarried And Single Parenting931 Words   |  4 PagesIncrease in Divorce and in Unmarried and Single-Parenting The rate of divorce rose sharply in the United States during the 1970s following the implementation of no-fault divorce laws in every state. In the last decade, the rate of divorce has stayed stable or diminished slightly. Most social scientists see this as a result, not of stronger marriages, but of the increased proportion of couples who choose to cohabit rather than marry. No record is kept of these relationships; neither their initiationRead MoreDivorce : The Impact It Has On The Family1541 Words   |  7 PagesDivorce: The Impact It Has On the Family Introduction Marriage is a sacred communion between two people that vows to love each other until the end of time. No one gets married with the intent to divorce. Unfortunately, marriages are challenged with acts of infidelity, change in family incomes, and many other factors. These factors most likely lead to divorce. Divorce perpetually deteriorates the family and the relationship between children and parents. It can lead to negative effects of the familyRead MoreHow Divorce Is Affected By The Separation940 Words   |  4 PagesDivorce is never an easy subject, and is hurtful despite the specific conditions. When going through a divorce it is very important to know the effects that it can have on children. Divorce, in most cases, depending on the circumstance, will have a negative effect on children. Some of the results after a divorce can leave a child in short or long term situations. Adults tend to recover and move on to a new relationship, but the effects on children can be more long te rm (â€Å"Are†). More and more parents

The Magic of Music Essay Example For Students

The Magic of Music Essay Abstract Music is a very astounding aspect of life. There are many engaging studies into how music can help people heal from various physical and emotional pains and how music can be a way of life for people who are either deaf or for people that have Alchemists disease, which is what I will be talking about throughout this essay. Music therapy, which was mentioned throughout a website article from the American Cancer Society, is a big part of this essay because it describes the importance of music. Alongside with the website, I pulled references from the a Journal article on he effects of music therapy for patients with Alchemists disease, from excerpts including Moving to Higher Ground by Wanton Marshals and When Music Heals Body and Soul by Oliver Sacks, Nick Hoorays High Fidelity, and lastly from the documentary The Music Instinct. The Magic of Music Both humans and some non-humans are moved by the undeniable effects of music and sound. There are many aspects of music and the power of music which visionary researchers, musicians, and ordinary people are curious about; especially engaging are studies into how music can be a way of life for people who are either oaf or for people that have Alchemists disease and how music can help people heal from various physical and emotional pains. The Way of Life Music can mean different things for different people depending on their aspects on their life. Some people go as far as calling music a way of life. Multiple arrays of reasonings are behind people that call it their way of life. Their reasons can reach from being in a hurtful situation to being deaf from birth. People might think that persons that are deaf from birth cant hear the music that rewards so many of our ears, but believe it or not, they can. According to Elena Manes, the director of the documentary, The Music Instinct, a woman by the name of Evelyn Glenn who is deaf, uses the vibrations of sound to create her music because it is how she hears. The physical fact of vibration is a very crucial part of her life because it is the essence of her art. (2009). Music is some peoples way of life; take Evelyn Glenn as proof of that. Music, a Vessel of Tranquility Furthermore, different aspects of life can mean different things, including the fact that you could be forgetting the very reason why you liked music in the first place. For Alchemists disease patients since they tend to forget things, music can be their way of life. According to a study, for example, that was produced in 2010 they tested how music could help patients and they got results saying that music therapy has positive effects on reducing agitation, which is one of the most intrusive behaviors in This study suggests that if nursing homes or other caring centers use music therapy as a daily program for people with AD, it may reduce intrusive behaviors in patients and decrease the levels of stress and burnout in caregivers. (Care, Beriberi, Barista, Para. 7). Music for Alchemists disease patients seems like a vessel of tranquility. The reason being is because everyones brain syncs up with music and if Alchemists patients are listening to a slow paced By dimpliest patients are taken care of by family and friends and it depends on them which can affect their lives personally. Since an Alchemists patient relies on their caregiver, if the patient gets agitated and lashes out at the caregiver it can end very badly to the point that they lose a caregiver. So, by using music therapy it could completely diminish that possibility. The Perfect Mindset Additionally, music is very important. According to Dry. Oliver Sacks, a neuroscience and best-selling author, mentions in his excerpt of When Music Heals Body and Soul that on multiple accounts, including a personal experience, that people tend to react positively when introduced to music. .u173ef9b41d48b51c0bf3f4858449f381 , .u173ef9b41d48b51c0bf3f4858449f381 .postImageUrl , .u173ef9b41d48b51c0bf3f4858449f381 .centered-text-area { min-height: 80px; position: relative; } .u173ef9b41d48b51c0bf3f4858449f381 , .u173ef9b41d48b51c0bf3f4858449f381:hover , .u173ef9b41d48b51c0bf3f4858449f381:visited , .u173ef9b41d48b51c0bf3f4858449f381:active { border:0!important; } .u173ef9b41d48b51c0bf3f4858449f381 .clearfix:after { content: ""; display: table; clear: both; } .u173ef9b41d48b51c0bf3f4858449f381 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u173ef9b41d48b51c0bf3f4858449f381:active , .u173ef9b41d48b51c0bf3f4858449f381:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u173ef9b41d48b51c0bf3f4858449f381 .centered-text-area { width: 100%; position: relative ; } .u173ef9b41d48b51c0bf3f4858449f381 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u173ef9b41d48b51c0bf3f4858449f381 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u173ef9b41d48b51c0bf3f4858449f381 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u173ef9b41d48b51c0bf3f4858449f381:hover .ctaButton { background-color: #34495E!important; } .u173ef9b41d48b51c0bf3f4858449f381 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u173ef9b41d48b51c0bf3f4858449f381 .u173ef9b41d48b51c0bf3f4858449f381-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u173ef9b41d48b51c0bf3f4858449f381:after { content: ""; display: block; clear: both; } READ: Understanding Hymns EssayIt is a mind setter that works to help become a way of life for people who have ailments that prohibit them from daily functions. (2002). Music provides people with a way to encounter multiple emotions and in doing so, provides people with different mind sets. Mind sets are probably the biggest part of the healing process for persons with ailments. Being in he right mind set can lead people to heal faster or to Just feel like they are on top of the world. In order for people to feel like they are on top of the world, they need to have the perfect mindset and the way to achieve it is by making them believe that they can diminish their pain and regain their strength. Music makes people happy, so provide them with their own music and let them regain that perfect mindset. The Other Side Coupled with music being a way of life, its not only a vessel of tranquility, but it can also be a vessel of relief. Music therapy is when a music therapist uses music to improve their clients health or relieve their pain in doing so. As a result of music therapy, music becomes a vessel of relief for many patients with different ailments. An example of relief that music therapy can provide such relief, is mentioned on an informative website titled, Music Therapy, where they say that Music therapy is often used in cancer treatment to help reduce pain, anxiety, and nausea caused by chemotherapy (2008, Para. 3). Music, in many ways, is truly mysterious in the way it works. Sometimes, its Just noise or something people listen to for enjoyment, but there is a whole other side to music. The other side being that it can help heal the pain that people endure. Its Possibly Madness Another factor, which tends to be commonsense, that goes along with music therapy is the thought of what kind of music to use to help soothe the patient. Knowing what the patient prefers can be a huge factor in music therapy because then the patient would be more willing to listen to it, remember it, and allow themselves to relax. In the book, High Fidelity, Rob Fleming?the main character? asks the reader Did I listen to music because I was miserable? Or was I miserable because I listened to music? (2005, p. 24-25). People really do not know which one is the cause and which one is the effect. Not only can music make people have feelings, but also it can be the reverse effect of feelings or pain for that matter. If music can be tied to a persons emotions, then why cant it be tied to a persons pain? A patient that is listening to their favorite songs, in contrast, to a patient that is being forced to listen to music that doesnt appeal to their taste is more likely to feel better because it enlightens them and puts them in a better position or mood. Enjoyment of Life Along with music being able to put people in a better mood and it also being able enjoy their life. Life is very important as so are the people that are in the lives of others. No matter what, people should always enjoy themselves and others around them, which is capable through music. Music is a non-biased subject where people that have many differences can come together and create something magnificently beautiful (Moving, 2009, Para. 14). The creation of music is the source of all the enlightenment of moods and reducing pain of patients, which is why music and people who get along are so important. As Bob Marled used to say, One good thing about music, when it hits you, you feel no pain.

Machiavelli - Human Nature Essays - Italian Politicians,

Machiavelli - Human Nature In The Prince Niccolo Machiavelli presents a view of governing a state that is drastically different from that of humanists of his time. Machiavelli believes the ruling Prince should be the sole authority determining every aspect of the state and put in effect a policy which would serve his best interests. These interests were gaining, maintaining, and expanding his political power.1 His understanding of human nature was a complete contradiction of what humanists believed and taught. Machiavelli strongly promoted a secular society and felt morality was not necessary but in fact stood in the way of an effectively governed principality.2 Though in come cases Machiavelli's suggestions seem harsh and immoral one must remember that these views were derived out of concern Italy's unstable political condition.3 Though humanists of Machiavelli's time believed that an individual had much to offer to the well being of the state, Machiavelli was quick to mock human nature. Humanists believed th at "An individual only 'grows to maturity- both intellectually and morally- through participation' in the life of the state."4 Machiavelli generally distrusted citizens, stating that "...in time of adversity, when the state is in need of it's citizens there are few to be found."5 Machiavelli further goes on to question the loyalty of the citizens and advises the Prince that "...because men a wretched creatures who would not keep their word to you, you need keep your word to them."6 However, Machiavelli did not feel that a Prince should mistreat the citizens. This suggestion once again to serve the Prince's best interests. If a prince can not be both feared and loved, Machiavelli suggests, it would be better for him to be feared bey the citizens within his own principality. He makes the generalization that men are, "...ungrateful, fickle, liars, and deceivers, they shun danger and are greedy for profit; while you treat them well they are yours."7 He characterizes men as being self ce ntered and not willing to act in the best interest of the state,"[and when the prince] is in danger they turn against [him]."8 Machiavelli reinforces the prince's need to be feared by stating: Men worry less about doing an injury to one who makes himself loved than to one who makes himself feared. The bond of love is one which men, wretched creatures they are, break when it is to their advantage to do so; but fear is strengthened by a dread of punishment which is always effective.9 In order to win honor, Machaivelli suggests that a prince must be readily willing to deceive the citizens. One way is to "...show his esteem for talent actively encouraging the able and honouring those who excel in their professions...so that they can go peaceably about their business."10 By encouraging citizens to excel at their professions he would also be encouraging them to "...increase the prosperity of the their state."11 These measures, though carried out in deception, would bring the prince honor and trust amongst the citizens, especially those who were in the best positions to oppose him. Machiavelli postulates that a prince must also deceive those who attempt to flatter him. [In] choosing wise men for his government and allowing those the freedom to speak the truth to him, and then only concerning matters on which he asks their opinion, and nothing else. But he should also question them toughly and listen to what they say; then he should make up his own mind.12 Since each person will only advice the prince in accord to his own interests, the prince must act on his own accord. Machiavelli discourages action to taken otherwise "...since men will always do badly by [the prince] unless they are forced to be virtuous."13 Machiavelli actively promoted a secular form of politics. He laid aside the Medieval conception "of the state as a necessary creation for humankinds spiritual, material, and social well-being."14 In such a state,"[a] ruler was justified in his exercise of polit ical power only if it contributed to the common good of the people he served, [and] the ethical side of a princes activity...ought to [be] based on Christian moral principles...."15 Machiavelli believed a secular form of government to be a more realistic type. His views

Misuse of Comic Relief

Misuse of Comic Relief Misuse of Comic Relief Misuse of Comic Relief By Maeve Maddox The following passage from a newspaper feature alerted me to confusion between the literary term comic relief and the idiom to throw [something] into relief: Inside, the obituary request for humane society donations comes into comic relief. Theres a Jack Russell and a King Charles, a cockatoo Miss Peepers and a cage full of finches. Theres a goldendoodle, an Australian shepherd, a standard poodle, and now Rosss two Persians and another cat. A second tropical bird is at a Memphis vet. The journalist is writing about a man whose obituary requested that memorial donations be made to the local humane society. When he visited the family home and saw the multitude of pets, the memorial request took on greater significance. The existence of the orphaned animals caused the request to come into relief, but not into comic relief. The noun relief has two usual meanings. One kind of relief is ease or alleviation given to or received by a person through the removal or lessening of some cause of distress or anxiety. For example, Passengers  are breathing a  sigh of relief  after an Ebola scare at Los Angeles International Airport. Another kind of relief is the projection of a design from a flat surface. For example, The alabaster wall panel shows the mounted figure of King Ashurbanipal in relief. This latter meaning of relief is used figuratively to mean vividness, distinctness, or prominence due to contrast. For example, At a time when for-profits strategically adopt the stylized selflessness of nonprofit design, nonprofit profit-seeking stands out in ever sharper relief. The idiom to throw into relief means, to make something plainly evident or clearly visible by contrast. For example, The effect of the  comment  is to  throw into relief  the wonder of his conversion and to point to the contrast between his  previous  way of life and [his] new calling. The term comic relief has nothing to do with a raised image. Comic relief is the writing technique of relieving serious content with humorous or comic interludes. In this context, relief means, alleviation of distressful emotions. The insertion of comic relief may be in the form of an entire scene, like the much-cited knocking at the gate example in Macbeth. Shakespeare provides his audience with the porters bawdy monologue before facing them with the harrowing discovery of King Duncans mutilated corpse. The effect of lightening somber content can also be achieved by a line of dialogue or a comical character who appears from time to time and can be relied on to provoke a laugh from the audience or reader. For example, Falstaff relieves the bloody history lessons of Shakespeares Henry plays. The sardonic one-liners of Lenny in episodes of Law and Order are intended to lighten the gruesome images of murder. Comic relief is, therefore, the deliberate use of humorous effect in the midst of serious content. The journalist cited above may have been amused by the Doctor Doolittle-esque collection of animals, but his personal amusement does not justify the use of the term comic relief in the context. I found additional examples of the misuse of comic relief on the Web. Heres one: The claim [by Italian authorities that France should return the Mona Lisa to Italy] throws into comic relief other more serious recent attempts by source countries to extend their repatriation claims to objects that left their borders years, decades or even (in the latest case) centuries before the 1970 cutoff date agreed to by signatories of the UNESCO Convention.- Arts Journal. The writer regards Italys claim as wacky and goes on to refer to other claims for art repatriation by other countries that are not as extremely preposterous, but which are in his view, also ridiculous. The expression that would make sense in this context is to throw into relief: Writers need to think twice before prefacing relief with comic Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should Know26 Feel-Good WordsParticular vs. Specific

Non-Toxic Christmas Tree Food

Non-Toxic Christmas Tree Food Christmas tree food helps the tree absorb water and food to help keep the tree hydrated. The tree will retain its needles better and wont present a fire hazard. The following recipes are non-toxic and safe to keep around young children and pets. The acidity in the tree food helps the tree absorb water while deterring bacteria and mold. The sugar is the nutritive food part of the tree food. Christmas Tree Food Recipe #1 Mix a splash of real lemonade, limeade or orange juice with water. I have been using limeade in water for my tree this season. Its still going strong, even though I put it up Thanksgiving weekend. The ratio of the ingredients is not critical. Id say Im using about 1/4 limeade with 3/4 parts water. Christmas Tree Food Recipe #2 This is a variation on my original tree food: 1-gallon water2 cups light corn syrup4 teaspoons lemon juice or vinegar Christmas Tree Food Recipe #3 Mix together a citrus soft drink, like Sprite or 7-UP, together with water. When you first put up your tree, you might want to use warm water to encourage the tree to drink water. Afterward just make sure liquid remains available. If youve got a black thumb and manage to kill your Christmas tree anyway, you can use chemistry to make a silver crystal tree. It doesnt require food or water!

Review article Example | Topics and Well Written Essays - 250 words - 15

Review - Article Example Thain, Hall and Miller (951) thus investigated the rhythmic expression of a particular gene using a bioluminescent luciferase reporter gene. For this purpose, three promoters (PHYB, CHS and CAB) in a transgenic Arabidopsis plant were monitored in the presence of light/dark treatments to specific tissue areas. The study showed that plants have circadian clocks spaced throughout them. These clocks are autonomous and are not controlled by a localized pace maker, unlike animals. These regulate the gene expression in plants. The independent circadian rhythms are synchronized by independent and simultaneous entrainment of the clocks. The circadian system is less accurate but highly flexible. One question that this paper might raise is the significance of autonomy of the localized circadian clocks. How the organism is able to be regulated as a whole might be the subject of future study. Another question that is raised by this study is what advantage (evolutionary or functional advantage) does the more flexible yet less accurate circadian timing provide to the

Business planning Research Paper Example | Topics and Well Written Essays - 2000 words

Business planning - Research Paper Example Customization includes making the new jewelry with desired sizes, color, and design. We would also be able to accommodate the customer selected designs or drawn with mutually agreeable way. Opportunity and Strategy- The following are the available opportunities for the proposed business: the increasing consumer preference toward classic designs; the regional growth in suppliers will benefit the company; the existence of the creation of a new product through customization; the increased number of technology users; and the increased demand in locally-made and reliable products. The company would wish to exploit the above-mentioned opportunities using the following strategies: first, by providing uniquely made jewelry through combinations and customization. Second, by establishing an online portal, for the potential customers, where they can choose, modify, mix and match and upload their preferred designs. The company wants to make sure that those who do not have time during normal trading hours can use this portal which will be of mutual benefit. The target market and projections- We would like to consider factors that influence buyer’s behavior as the basis for selecting the target market rather than segregation criteria based on age or gender. The business would like to concentrate on the buyer’s purchasing decision in order to establish marketing factors such as the customer preference and the range of jewelry they use. Sara’s Jewelry: it maters Inc. wants deliver their product for the middle class (Targets the middle class). The value we want is affordable, durable and long lasting custom-made products. The business aims at satisfying the local demand of unique jewelry through local production. Sara’s Jewelry: it maters Inc. would like to serve their customers by creating a need rather than targeting at any problem. The customer value proposition can be defined as the ‘value’ which will make them feel satisfied and make them loyal

How Stan Musial Has Made Me Become a Better Person Essay Example for Free

How Stan Musial Has Made Me Become a Better Person Essay When you think of the All-Time greatest Major League baseball players who do you think of? I’m sure Babe Ruth, Willie Mays, and Lou Gehrig come to mind. All of these players are considered to be the greatest to ever play the game but there is one legend that a lot of people over look or probably just have never heard of and his name is Stan â€Å"The Man† Musial. Stan was born on November 21, 1920 in Donora, Pennsylvania. His parents were Lukasz and Mary Musial. His mother was of Czech descent and his father was a Polish immigrant. Musial frequently played baseball with his brother Ed and other friends during his childhood. Musial also had the benefit of learning about baseball from his neighbor Joe Barbao who was a former minor league pitcher. At age 15 Musial joined the Donora Zincs, a semi-professional team managed by Barbao. In his debut he pitched 6 innings and struck out 13 batters, all of them adults. Musial also played one season with the Donora High School baseball team. He also played basketball for Donora and he was even offered a scholarship from the University of Pittsburgh. Meanwhile the St. Louis Cardinals had scouted him as a pitcher and in 1937 offered him a professional contract, which he later accepted. After he accepted the contract he spent three years with Cardinals class D team the Williamson Red Birds and Class AA Columbus Red Birds. On September 17, 1941 Musial made his major league debut. He finally got his chance and he definitely didn’t waste it. Musial went on to play for 22 seasons never getting thrown out of one game. He had a career batting average of .331, he had 3,630 hits, 475 home runs, and 1,951 runs batted in. Musial was a 24 time All-Star, 3 time World Series champion, 3 time NL MVP, 7 time NL batting champion, and was inducted into the Hall of Fame in 1969 as a first ballot Hall of Famer. Stan played in his last game on September 29, 1963, he finished right where he left off with a hit of course but this hit was a foreshowing of what was to come. Musials last hit in his career was hit past the Cincinnati Reds first baseman at the time, Pete Rose, who would later break Musial’s National League hit record and later break Cobbs record to become the al l time hit king. Musial then retired after the 1963 season. After he retired Musial was named a vice president of the St. Louis Cardinals in September of 1963, and he remained in that position until after the 1966 season. Before the 1967 season began, the Cardinals named Musial the teams general manager, and he oversaw the clubs World Series championship that year. Through the 1990s, he frequently played the harmonica at public gatherings, such as the annual Baseball Hall of Fame induction ceremony and various charity events. Musial died on January 19, 2013 in his home in Ladue, Missouri. After he died another Cardinal great Albert Pujols had this to say about his passing. It was such a sad day, but I am so blessed to have spent time with him the last 12 years. He blessed my life and many, many lives in baseball during his career, and after his career. He touched so many lives. He means as much as Roberto Clemente does to Latin people. Thank God I had the opportunity to know him. Pujols also says, â€Å"I wish my kids had the opportunity to be around him, because thats how I want my kids to live their lives. I want them to be like Stan Musial.Not the baseball player. The person. Thats the respect I have for that man. Stan wasn’t just known for being â€Å"The Man† on the field but he was just as much of a man off the field as well. After he retired Musial didn’t just fall off the face of the earth like most ball players do, he stayed in St. Louis and hosted golf tournaments, worked with the boys and girls club of St. Louis and helped raise money for baseball fields and equipment all over the city. He was always around the team. Anytime there was a Cardinal event, parade, retirement or just a big game at Busch Stadium Stan Musial was there. He didn’t just sit in the team box and waved to the crowd either. Stan Musial was a real person who always took time to walk around the stadium, shake hands and sign anything. In conclusion, Stan Musial to me isn’t just one of the greatest baseball players of all-time he was one of the greatest men of all-time. He is someone that I look up to not just as a baseball player but as a person as well. He’s the reason I wear the number 6 because every time I put that jersey on I remind myself of Stan and how he played the game and that’s how I want to play. Just. Like. The Man.

Horse Dealers Daughter Essay -- essays research papers

Horse Dealer's Daughter This story is about a girl named Mabel who tries to commit suicide by drowning herself in a pond. A young doctor, Joe Ferguson, saves her. She then believes that he loves her. Although this idea never occurred to Joe, he begins to find that he indeed loves her. However, Mabel thinks she is "too awful" to be loved, and finds that when Joe declares over and over that he wants her and that he loves her, she is more scared about that than of Joe not wanting her. So does Joe really love Mabel? Somehow, he is convinced that he is. I don't think the idea of love or marriage ever occurred to him. When Mabel finds out that he saved her, she convinces herself that he loves her. "Do you love me, then?" she asks him. Then, more confidently, she says, "You love me. I know you love me, I know." The reason why I think she committed suicide is because she felt unloved at her home. Her father had recently died and her brothers were unkind to her. The father had left the family in debt, and the family will soon have to leave their house and move somewhere else. When asked which path she would pursue, she did not answer. I don't think she had anything planned. She probably didn't have a good education so there were few options for her. Perhaps she felt overwhelmed with the pressure to decide what to do, and decided to commit suicide. Thus, when Joe Ferguson saves her, her hope in life is renewed and she convinces herself that Joe loves he...

Storm Born Chapter Eleven

Someone was screaming in the desert, and I didn't realize it was me until Tim raced over and grabbed my shoulders. â€Å"Jesus! Eugenie, what's wrong?† I broke from him, dropped to my knees, and threw up into a convenient shrub. That soon gave way to endless dry heaves, my body's distress too strong to stop. When I finally finished – it seemed like hours but was probably only a few minutes – I ran my hands over my face. It felt like I had shoved my head through a window, cutting my skin to shreds. Yet, when I pulled my hands back, there was no blood. Apparently convinced I was done bringing up everything in my stomach, Tim carefully handed me a bottle of water. I wiped my mouth with the back of my hand and then drank greedily. When I started to hand the bottle back, he shook his head. â€Å"Keep it. What happened?† â€Å"Transition shock,† came Volusian's flat voice. â€Å"You came through the worlds too hard and too fast, mistress.† â€Å"You should be dead,† added Nandi. â€Å"Or at least segmented.† â€Å"Segmented?† asked Tim. I nodded and drank again. â€Å"If you're not strong enough to make it work, only your spirit will get back here. The body stays in the Otherworld.† He stared. â€Å"Will that kill you?† â€Å"Worse.† â€Å"What's worse than death?† asked a new voice. Or not so new. Wil. I'd forgotten about Wil. I leapt to my feet and spun toward him, gun drawn. Some part of me wondered if I even had bullets left. I'd changed the cartridge once in the Otherworld but couldn't recall how many times I'd fired at Aeson's men. Tim's mouth dropped open. â€Å"Eugenie, put that away!† â€Å"You don't know what he's done. He's a fucking backstabber.† Wil, sitting on the blanket he'd gone into trance on, froze, too afraid to move. But not too afraid to speak. â€Å"I had to. It was the only way to get Jasmine.† â€Å"Yeah, it worked pretty well, huh?† He sounded near tears. â€Å"I'd gone a year without any chance of getting her. Then that sprite cut me the deal. Said if I got you to go over, they'd give me Jasmine back. I'm sorry.† I didn't move the gun. â€Å"I was your only chance to get her back. If you hadn't led us into that trap, we'd be back here with her now.† He groaned, burying his face in his hands. â€Å"I didn't know. I didn't know. I just wanted her so badly.† He looked back up at me. â€Å"What happened? Why did she run away? Was she scared?† â€Å"Maybe. Or it could be that†¦what's that called? Where people help their kidnappers? Stockholm syndrome?† â€Å"What, like Patty Hearst? No. Jasmine wouldn't do that.† I wasn't so sure. She was young and impressionable, and Aeson struck me as a very forceful figure. â€Å"He's too pathetic to kill,† observed Finn after studying Wil for a moment. â€Å"No harm in doing it anyway,† said Volusian. â€Å"Kill him and enslave his soul.† Wil's eyes widened farther. â€Å"Eugenie!† Tim stared at me like I was insane. â€Å"You aren't seriously considering that.† Probably not. Sighing, I lowered the gun. â€Å"Get out of here, Wil. I don't ever want to see you again.† He scrambled to his feet, face falling. â€Å"But Jasmine – â€Å" â€Å"You lost your chance. You blew it. Get in your car before I do something stupid.† Wil hesitated, his face pleading and upset. Then wordlessly he headed toward the trail that led out to a makeshift parking area. I watched him leave, bitter anger boiling up within me. In the distance, thunder rumbled. â€Å"Eugenie†¦Ã¢â‚¬  began Tim hesitantly. A slight wind ruffled his hair. â€Å"I don't want to talk about it. Take me home.† We gathered up his things and walked in the direction Wil had gone. â€Å"Meet me back at my house,† I told the minions. They vanished. Tim had enough sense to leave me alone on the car ride back. I leaned my head against the window, liking the feel of the cool glass against my fevered cheek. So many things had happened tonight, I had no idea what to fixate on first. Jasmine? Wil's betrayal? Aeson's stupid accusation? Kiyo? Yes. Kiyo was probably the safest, which was saying something. My heart had leapt at seeing him again. It was stupid, considering the way he'd used me, but my emotions didn't appear to realize that yet. Why? Why did he have this pull on me when I barely knew him? I didn't believe in love at first sight. And what about the fox thing? I knew of no gentry who could do that, but I did know shape-shifters filled the Otherworld. I'd fought some before but never a fox. Seemed like a weird choice. Perhaps that explained why he hadn't felt gentry. He was something else, not gentry but still Otherworldly. Not much of an improvement. I left Tim as soon as we got home, seeking out the solitude of my room. Well, as much solitude as I could get with the three spirits waiting for me. I threw myself onto the bed, leaning into the corner where the bed sat against the wall. Exhaustion ran through me, and I did and said nothing, staring into the darkness. Thunder rumbled again but seemed fainter now, like the storm had changed its mind. The spirits simply waited and watched me. â€Å"Tell me what just happened.† â€Å"Um, which part?† asked Finn after a minute. â€Å"Any of it. Tell me what Kiyo is. The fox.† â€Å"Oh.† Finn seemed relieved to have a question he could answer. â€Å"He's a kitsune. Japanese fox spirit.† â€Å"Roland taught me hundreds of magical creatures. Never heard of a kitsune.† â€Å"You don't find them around here much,† explained Finn. â€Å"And they're not really dangerous.† â€Å"He looked dangerous enough to me.† â€Å"They carry animal traits into human form,† said Volusian. â€Å"Strength. Speed. A certain sense of aggression.† I thought about sex with Kiyo. Yeah. That had been pretty aggressive. I closed my eyes. â€Å"Why would he mark me and then follow me?† â€Å"I do not know.† It figured. â€Å"Anything else I should know about him? About them?† â€Å"They're usually female. Men are rare. Perhaps his human blood affected that,† said Nandi in her emotionless voice. â€Å"Half-human? Oh. His mother was the kitsune,† I mused, recalling him talking about his parents. â€Å"Yeah,† agreed Finn. â€Å"The women are supposed to be pretty hot. Like sirens. Real seductive. Men can't stay away from them.† â€Å"Like a drug,† added Volusian. I opened my eyes. â€Å"Could he do that too?† â€Å"Possibly.† Suddenly my obsession seemed less weird than twisted. Had he used some sort of sexual power to lure me in? Was that why I couldn't stop thinking about him? â€Å"I guess half-human isn't so bad,† I muttered, speaking out loud without meaning to. I hadn't bedded a full-fledged Otherworldly creature. â€Å"Not bad at all,† agreed Finn happily. â€Å"He's just like you.† â€Å"Stop it,† I snapped. â€Å"That whole thing†¦what Aeson said†¦it's stupid. I don't want to talk about it.† â€Å"And like so much, you ignore what you don't want to hear. Being Storm King's daughter is no small thing.† Volusian's red eyes held my gaze. â€Å"Your bluntness is so endearing.† My stomach turned, but it was now or never. â€Å"All right. I'll bite. Why does Aeson think that?† None of them had an answer right away. The impression I got from them was surprise more than ignorance. â€Å"Because you are, mistress,† said Nandi at last. â€Å"No, I'm not. I'm human.† Volusian crossed his arms over his chest. â€Å"You are half-human, mistress. And as I said, your prejudice blinds you from the truth.† â€Å"One gentry's accusation isn't the truth. Where are the facts?† â€Å"Facts? Very well. Here are facts. Who is your father?† â€Å"Roland.† â€Å"You know what I mean, mistress. Who is your blood father?† â€Å"I don't know. It doesn't matter. My mom always said he was a bastard not worth knowing.† Volusian stared at me expectantly. â€Å"That doesn't prove anything.† â€Å"What about your powers? You are rapidly surpassing every other human shaman. You are equal in strength in both worlds. Do you think it's coincidence that the most powerful shaman in remembered history grew up in Roland Markham's household? He brought you there, taking you from Storm King.† â€Å"From where? Are you saying I was born in the Otherworld?† Volusian inclined his head. â€Å"Storm King abducted your mother and made her his mistress. She bore his child. You.† â€Å"You seemly awfully sure about this.† â€Å"I saw your mother when she lived in the Otherworld. I have seen her in this world. She's the same woman.† â€Å"You're lying.† â€Å"By the power that binds us, you know I am not.† He was right. He couldn't lie to me – not so openly, at least. I knew that, and acknowledging that forced me to put my own world into a new perspective. It might explain why my mother hated the Otherworld so much. Why she and Roland had been adamant about instilling that hate in me, making sure I could never have any empathy with the gentry or anything else from that world. I swallowed and realized I was on the verge of tears. God. That would probably blow the show of strength I always tried to hold around these guys. We needed to get through this interview. â€Å"So, are you saying that's why Roland eventually killed him? To protect me?† â€Å"Among other things. Storm King's invasion was imminent. He had come to claim you. Roland Markham killed him, both saving you and halting Storm King's plans.† â€Å"So Dorian was telling the – wait a minute. He knew! That bastard. He sat there and fed me that stuff about Storm King, knowing who I was!† â€Å"Everyone knows who you are, mistress,† said Nandi. â€Å"It's pretty recent, though,† added Finn, seeing the look on my face. â€Å"Came out only a couple of weeks ago. The same time everyone learned your real name.† â€Å"How?† I glared at Volusian. He had known who I was this whole time. â€Å"Did you tell them?† â€Å"No.† â€Å"Then why didn't you tell me before this? Why didn't any of you tell me when this came out?† They stared. â€Å"Because you did not ask us,† replied Nandi. â€Å"Yes,† agreed Volusian. â€Å"Had you asked us, ‘Am I Storm King's daughter?' we would have gladly – â€Å" â€Å"Oh, shut up.† I rubbed my eyes. I wanted to sleep. I wanted to sleep forever and forget all this. But I had miles to go before I slept, just like in the Robert Frost poem. â€Å"If everyone thought Storm King was so great, then why are they all coming after me? Shouldn't I be some kind of hero? Instead they want to kill me.† â€Å"Most aren't trying to kill you, unfortunately. They're trying to bed you, mistress.† â€Å"Why?† â€Å"Probably because of the prophecy,† said Nandi. â€Å"Prophecy,† I said dryly. â€Å"Wonderful. Now there's a prophecy.† â€Å"Mistress,† she said hastily, â€Å"had you asked us if there was a prophecy – â€Å" â€Å"Yeah, yeah. I know. What's this one say? That I'm a good lay?† Finn hesitated. â€Å"Well†¦it says Storm King's vision will be carried out through his daughter's first son. That the human world will be reconquered.† â€Å"You're kidding.† Oh, God, I wanted to sleep. â€Å"When they found out you didn't have kids yet, everyone – well, every guy – wanted to get in on the action. Being the one to father Storm King's heir would be a pretty big deal.† â€Å"Likewise,† added Volusian, â€Å"the prophecy says Storm King's daughter will clear the way for her son. Being your consort would carry great prestige.† â€Å"Hey, I'm not clearing the way for any invasion. Not that I believe in prophecies. Not that I believe in any of this! In fact, that prophecy proves how stupid this all is. I wouldn't turn against my own kind.† I swear Volusian smiled. â€Å"Yes, but which people truly are your own kind? Your loyalties are now divided.† My anger flared. â€Å"No. Even if this is true and I am the daughter of the biggest gentry badass ever, I know where my loyalties are. I'm human. I act human. I have no gentry powers.† â€Å"As you say, mistress.† â€Å"Get out of here. All of you. None of this is true. I'll talk to my parents and clear this up.† Volusian bowed. â€Å"A wise idea, mistress.† I said the words to send them away and then lay on my bed. The storm had quieted outside, but one of my own raged inside me. I wanted to shut down my feelings. I wanted to forget all of this, because it wasn't true. It couldn't be. I wanted to take one of the prescription sleeping pills, but I didn't need Roland's warnings to know how stupid that would be. If every gentry was suddenly hot to get me pregnant, I couldn't let my guard down. I shouldn't have been able to sleep. Not after fighting gentry and seeing a girl run back to them. Not after learning my one-night stand was a kitsune. Not after discovering that I could very well be something I hated. Something that made me question everything I'd ever believed in. No, I shouldn't have been able to sleep at all, but my body knew better as tiredness flowed over me. My body knew I'd been up all night, that I'd fought and been injured. And most important, it knew my fight wasn't over. Not by a long shot.

To what extent was there political and economic reform in the years 1906-1916?

To what extent was there political and economic reform in the years 1906-1916? In the years 1906-1916 there was some economic reform made my Stolypin and some political reform made by the four Dumas. Stolypin made his land reforms and other agricultural reforms in order to improve agriculture and increase production. However he was not majorly successful in constructing economic reforms to improve conditions in cities. The tsar had allowed an elected legislative assembly (Duma) which was in place for the first time.However the concessions the tsar made in the October manifesto after the 1905 revolution were expedients rather than real reforms. The Duma did not become a limitation on the tsar’s autocratic powers. This essay will look at both the extent to which there was political and economic reform in the years 1906-1916 by referring to Stolypin’s reforms, the strengths and weaknesses of the Duma, as well as the government’s involvement in political and economic reform. Stolypin was one factor which contributed to the economic reform in the years 1906-1916.Stolypin made reforms which contributed in modernising Russian agriculture and making it more productive. For example he passed a law that made it easier for peasants to break away from communes, allowing them to move freely around Russia. The peasants’ land bank was also promoted by Stolypin to give more loans to peasants and hence encourage them to move to the undeveloped agricultural areas of Siberia with the incentive of cheap land financed by the government loans. Stolypin’s reforms meant that increasing the number of peasants landowners who farmed more efficiently would lead to fewer Russian peasants being needed to farm land.They then had to move to the cities to gain employment, which helped in meeting the increasing demand for workers in cities. It could be argued that his land reforms were a success as in 1905, 20 per cent of peasants owned land which by 1915 incr eased to 50 per cent. Agricultural production had also increased from 45. 9 million tonnes in 1906 to 61. 7 million tonnes in 1913. These figures illustrate that the reforms he introduced had an enormous impact in the improvement of agriculture and production suggesting that Stolypin had made significant reforms and the years 1906-1916 were a period of major economic reform.However on the other hand it could be argued that Stolypins ideas were not as helpful in economic reform as although he had helped in agricultural production; he had done little to improve the cities. For example industries where most of the profit is generated were not developed and even thought he had helped peasants and brought great changes to the Russian countryside, he had not done much to improve living and working conditions of Russia’s industrial workers suggesting that there were little economic reforms in 1906-1916.With limited industrialisation Russia could not supply its self with all the requ ired goods and could not export goods and products to different countries hence their balance of payments and economic state was affected negatively; conveying that there was restricted economic reform in 1906-1916. The four Dumas from 1906- 1917 were a factor which contributed to the political reform in Russia in the years 1906-1916. In 1906 there was an elected legislative assembly (The first Duma) for the first time.All Dumas throughout the period questioned ministers and some were critics of the tsarist system. The amount of laws they were able to pass were limited, but the Dumas could be seen as a huge political reform as before 1906 there was no any form of democratic parliament but rather only the tsar ruled Russia. No one ever dared to question the tsarist system, but there was now a huge improvement and a step forward to what the people of Russia wanted a democratic power.However The Dumas were simply allowed by the tsar to give the appearance of a democratic government and so were not so significant in political reform in 1906-1916. The Dumas were very limited in their actions and the laws they could pass, as they had to be agreed by the tsar. For example the first Duma in 1906 had 319 requests of Laws but only 2 were passed. The tsars ‘Fundamental Laws’ hugely limited the powers of the Dumas and portrayed that things had still not changed majorly, the tsar was still the ruler of Russia and made the main decisions of running the country.This is further intensified by the fact that the tsar had dismissed the first two Dumas in 1906 and 1907 as they were strong critics of the tsarist system and voiced their anger as the ‘Supreme Autocratic Power’ still belonged to the tsar. This contrasts with the 3rd and 4rth Dumas which were kept for longer as were less critics of the tsarist system and were rather supportive. This clearly illustrates that there was limited political reform in 1906-1916 as the tsar was still the main ruler o f Russia and the Dumas were still not able to pass on laws which would improve the state of Russia.Finally although the policies of Stolypin and the introduction of the Duma were important advances, they were not enough to end the tsarist system or make significant political and economic reforms. There was very little political and economic reform in 1906-1916 which was partly because of the tsarist system, but also because of the tsars and governments resistance to make reforms. The government, the Dumas and the tsar also did not cooperate with each other to make changes but rather had their own interests, leading to the obstruction of reform.

The Taming of The Shrew Analys essays

The Taming of The Shrew Analys essays The Taming Of The Shrew The Taming Of The Shrew by William Shakespeare is probably one of Shakespeares earliest comedies. Its plot comes from the popular war of the sexes theme in which males and females fight with one another for dominance in a marriage. The play begins with a drunk man named Cristopher Sly being fooled into believing he is a nobleman and watching a play performed for him. This play turns out to be the main part of The Taming Of The Shrew. In it, a rich man, Baptista Minola, attempts to get his two daughters married. One is the shrewish Katherine, while the other is the beautiful Bianca. In order to make sure Katherine is married, Baptista declares that he will not allow Bianca to be married until after Katherine is married. This forces all of Biancas suitors to try and find a husband for Katherine so that they can then in turn try to marry Bianca. Some would say that the story has a very sexist attitude, but the fact of the matter is that it is a comedy about an assertive woman dealing with how she is expected to act in the society of the late sixteenth century. Even further, Katherine is learning how she must follow the unwritten rules of her society in order to be accepted into it. Although the play ends with her acceptance to do what is expected by society this acceptance is only in action. Even though, she plays the part of the obedient wife, she still maintains her assertiveness, but now she just keeps it inside. Shakespeare introduces the idea of false realities in the beginning of the play when the actors fool Christopher Sly into believing he is someone he isnt and disguising themselves as other characters and performing a play for him. This play-in-play structure even furthers this idea Shakespeare has created of false realities. In the play we see a variety of examples as Petrucio acts (disguises) himself as someone hes not...

Daniel Websters Seventh of March Speech

Daniel Websters Seventh of March Speech As the United States struggled with the deeply divisive issue of slavery a decade before the Civil War, public attention in early 1850 was directed to Capitol Hill. And  Daniel Webster, widely regarded as the nations greatest orator, delivered one of the most controversial Senate speeches in history. Websters speech was widely anticipated and was a major news event. Crowds flocked to the Capitol and packed the galleries, and his words traveled quickly by telegraph to all regions of the country. Websters words, in what became famous as the Seventh of March Speech, provoked instant and extreme reactions. People who had admired him for years suddenly denounced him as a traitor. And those who had been suspicious of him for years praised him. The speech led to the Compromise of 1850 and helped to hold off open warfare over slavery. But it came at a cost to Websters popularity. Background of Websters Speech In 1850, the United States seemed to be splitting apart. Things seemed to be going well in some regards: the country had concluded the Mexican War, a hero of that war, Zachary Taylor, was in the White House, and newly acquired territories meant the country reached from the Atlantic to the Pacific. The nations nagging problem, of course, was slavery. There was a strong sentiment in the North against allowing slavery to spread to new territories and new states. In the South, that concept was deeply offensive. The dispute played out in the U.S. Senate. Three legends would be the major players:  Henry Clay of Kentucky would represent the West;  John C. Calhoun of South Carolina represented the South;  and Webster of Massachusetts would speak for the North. In early March, John C. Calhoun, too frail to speak for himself, had a colleague read a speech in which he denounced the North. Webster would respond. Websters Words In the days before Websters speech, rumors circulated that he would oppose any sort of compromise with the South. A New England newspaper, the Vermont Watchman and State Journal, published a dispatch credited to the Washington correspondent of a Philadelphia newspaper. After asserting that Webster would never compromise, the news item lavishly praised the speech Webster had not yet delivered: But Mr. Webster will make a powerful Union speech, one which will be a model of eloquence, and the memory of which will be cherished long after the orators bones shall have mingled with the kindred of his native soil. It will rival Washingtons farewell address, and be an admonition to both sections of the country to fulfill, through union, the great mission of the American people. On the afternoon of March 7, 1850, crowds struggled to get into the Capitol to hear what Webster would say.  In a packed Senate chamber, Webster rose to his feet and gave one of the most dramatic speeches of his long political career. I speak today for the preservation of the Union, Webster said near the beginning of his three-hour oration. The Seventh of March Speech  is now considered a classic example of American political oratory. But at the time it deeply offended many in the North. Webster endorsed one of the most hated provisions of the compromise bills in Congress, the Fugitive Slave Act of 1850. And for that, he would face withering criticism. Public Reaction On the day after Websters speech a leading newspaper in the North, the New York Tribune, published a brutal editorial. The speech, it said, was unworthy of its author. The Tribune asserted what many in the North felt. It was simply immoral to compromise with slave states to the extent of requiring citizens to become involved in capturing fugitive slaves: The position that Northern States and their Citizens are morally bound to recapture fugitive Slaves may be good for a lawyer, but is  not good for a Man. The provision is on the face of the Constitution. True, but that does not make it the duty of Mr. Webster nor any other human being, when a panting fugitive presents himself at  his door begging for shelter and the means of escape, to arrest and bind him and hand him over to the pursuers who are hot upon his trail. Near the end of the editorial, the Tribune stated: We cannot be converted into Slave-catchers, nor  can Slave-catchers operate freely among us. An abolitionist newspaper in Ohio, the Anti-Slavery Bugle, blasted Webster. Quoting the noted abolitionist William Lloyd Garrison, it referred to him as the Colossal Coward. Some northerners, especially business people who preferred tranquility between the regions of the nation, did welcome Websters appeal for compromise. The speech was printed in many newspapers and was even sold in pamphlet form. Weeks after the speech, the Vermont Watchman and State Journal, the newspaper which had predicted that Webster would deliver a classic speech, published what amounted to a scorecard of editorial reactions. It began: As to Mr. Websters speech: it has been better praised by his enemies and better condemned by his friends than any speech ever before made by any statesman of his standing. The Watchman and State Journal noted that some northern papers praised the speech, yet many denounced it. And in the South, the reactions were considerably more favorable. In the end, the Compromise of 1850, including the Fugitive Slave Act, became law. And the Union wouldnt split until a decade later when the slave states seceded.

Fire Technology Research Paper Example | Topics and Well Written Essays - 1250 words

Fire Technology - Research Paper Example These factors include and not limited to electricity short circuiting, factory explosions, road accidents, lightening, earthquakes, gas leakages, petroleum outbursts, and other human activities like hunting and irresponsible smoking. In the same way, the increase in technology has also taken effect in fire technology where various fire disaster prevention and management procedures are in application. Where averting any disaster has been a challenge to all governments, all states have adopted various fire technology measures to this effect. They include fire brigades, fire technology academies, fire technology associations, and fire technology programs. Indeed, the federal government ensures that all citizens have the least fire technology education while few engineers get the highest fire technology education to handle fire disasters in the nation. Actually, the Fire Technology Department at Victor Valley College offers training and educational opportunities to students. Eligible stu dents qualify for employment as part time or full time firefighters with the California Department of Forestry, local agencies, the municipal fire department in California, and the United States Forest Service (Victory Valley College, 2011). This paper will address the topic of fire evacuation in the field of fire technology. Any organization should have a fire emergency evacuation plan (FEEP) that entails the action the staff and occupants of a given building should take in the event of fire and the arrangements for calling the fire brigade. Small premises can adopt a general fire notice  while a large premise can adopt a staff fire notice (Fire Safety Advice Centre, 2011). In all cases, the notices should be clear, concise, and prominently displayed. For any fire evacuation procedure to take place, detection of the occurrence of fire must happen with urgency and a warning given in real time for

Cause and effects of going without sleep Essay Example | Topics and Well Written Essays - 250 words

Cause and effects of going without sleep - Essay Example The inability to cope with stress results in emotional disturbances (such as anxiety, fear, and worry), overthinking, and restlessness preventing an individual from sleeping. Besides stress, other psychological factors that cause insomnia include psychological disorders (both personality and clinical mental disorders) and traumatic experiences (such as rape, close encounter with death or the death of a loved one). Conversely, insomnia might result from physiological complications. The brain is ultimately responsible for controlling sleep in human beings. The pre-optic area of the hypothalamus (anterior part) is the part of the brain that controls sleep. Therefore, damage to this area of the brain from accidents might cause insomnia. Other physiological factors that might cause insomnia include coronary diseases, cancer or respiratory diseases among others. Some medications used to treat diseases might affect regular sleep patterns among individuals. Finally, social factors that might contribute to insomnia include dysfunctional social interactions. For example, physically or verbally abusive relationships are a major cause of stress, which in turn affects different aspects of an individual’s life including sleep. The recreational use of some drugs and substances also affects the sleeping pattern. For example, caffeine found in coffee and Khat all cause insomnia (Brodsky & Brodsky 67) . In conclusion, the effects of insomnia are also explicable using a bio-psycho-social approach. Insomnia impairs optimum mental functioning. Fatigued individuals are highly irritable, which puts a strain on their social interactions. For example, they are prone to emotional outbursts and fits of rage both at home and at the workplace. In addition, insomnia impeded speedy recovery of sick individuals (Brodsky & Brodsky

Hepatitis Essay Example | Topics and Well Written Essays - 1500 words

Hepatitis - Essay Example To better understand the viral infection, it would be necessary to examine both acute infections and chronic infections of the virus. Chronic Hepatitis is the less common of the two but it can stay with a person for years. Often the symptoms are quite mild and the person may attribute them to other causes since the liver is not suddenly and significantly damaged (Ryder and Beckingham, 2001). In certainly cases, the liver damage progresses to a stage where cirrhosis may occur followed by liver failure or liver cancer. The cause for Chronic Hepatitis is most often the presence of the Hepatitis C virus since more than 75% of acute Hepatitis C patients develop Chronic Hepatitis. Hepatitis B and D variants of the virus can also cause Chronic Hepatitis but Hepatitis A and E variants do not (Merck, 2003). The causes for Chronic Hepatitis are many and complex even so that some medicines such as Methyldopa, Nitrofurantoin and even Tylenol can lead to chronic hepatitis. The risks are quite strong when these medicines are taken for a prolonged period of time. Similarly, Wilson’s disease which is a hereditary disease can also cause chronic hepatitis in children (Merck, 2003). The problem of detection for Chronic Hepatitis is compounded by the difficulty in marking the symptoms of the disease. For example, the symptoms include a feeling of sickness, poor appetite and a loss of energy (Ryder and Beckingham, 2001). Additionally, a person suffering from Chronic Hepatitis may have a low grade fever and abdominal pains. S/he may also develop signs of jaundice, have an enlarged spleen, retain fluid or blood vessels in the skin that look like spiders. When a doctor suspects a case of Chronic Hepatitis, a liver biopsy may be recommended as a diagnostic test for the liver. The biopsy can reveal the underlying causes of the disease and may be needed more than

Effects of the Tourism Sector on Employment Rates

Effects of the Tourism Sector on Employment Rates Chapter 2: Literature Review The main purpose of this chapter is to provide an overview of the existing literatures that various researchers have conducted on tourism and employment. This chapter also shed lights on how tourism sector is important for employment. 2.1 Theoretical Review The theoretical literature explores all the theories based on tourism and employment. 2.2 Introduction Around the world tourism has become the most crucial and fast growing industry as it is bringing a numerous advantages especially in Small Island like Mauritius. Over the last decades, tourism has attained increasing recognition as a crucial sector with enormous potential for generating employment. Tourism has been classified as the prosperous industry and considered as one of the largest and most progressive industries in the world that can bring maximum advantage to a country as compared to other economic activities. There has been a rise in tourist’s arrivals during the recent years since the beginning of civilisation as travel has been a great interest for people especially in Mauritius. UNWTOs Tourism 2020 vision foresees that international tourists arrivals are expected to be over 1.56 billion in the year 2020 thus this will bring a positive impact in job opportunities in the future as it will boost up the employment rate in the world. As such, the tourism sector will co ntinue to be a promising industry in the following decades. In a country such as Mauritius, employment is considered as one of the most important matters as unemployment keep on increasing every day. Unemployment following a period of seasonal job creation may be voluntary or involuntary. It is more efficient in creating employment in tourism than in any other sector as tourism is a labour intensive industry. Consumption expenditures of tourist provide direct or indirect employment opportunities in the tourism industry. Therefore total employment in a country is influenced by tourism via the general employment effect in the economy. The rapid growth of international tourism has led to numerous job creations. Tourism can create employment directly through hotels, restaurants, souvenir sales, taxis and nightclubs, and indirectly through the supply of commodities needed by tourism-related businesses. 2.3 The seasonality in tourism employment Tourism seasonality is an important issue in many destinations. Seasonality creates the variation in tourists and visitor numbers to a destination. Many countries are affected by seasonal employment in their tourism industry especially in coastal destination. Seasonality is considered more as an issue rather than a benefit of tourism (Butler, 2001). Thus seasonality is seen as a problem to be tackled at an operational level. Flognfedt (2001) disagrees that in certain situation seasonality in demands present opportunities to rural destinations mostly where their economy balances tourism alongside other activities. However it is considered that seasonality can cause problems for employment level in the economy. Unemploymentis not certainly produced by seasonal employment. Unemployment that occurs due to seasonal employment may be willingly or unwillingly because some employees prefer seasonal job as they are paid more compared to other job. Anyunemployment benefitpolicy designed to alleviate the seasonal nature of employment insectorssuch astourism may reduce the unemployment issue. Employment in the tourism sector is greatly affected by the phenomenon of seasonality. Marshall (1999) describes seasonal job as: â€Å"once the seasonal peak has been over, non-stable job will end at a stated time or in the future†. The perception of tourism seasonality can be described as temporal lack of balance in the phenomenon of tourism which can be signified in their expenditure, in the number of visitors and employment (Butler, 1994). The tourism sector gives the opportunity of complementary earning for local population in many developed and developing countries. However, particularly in many developed country destination seasonal fluctuation brings an irregular use of potential workforce which eventually lead to an increase in seasonal unemployment. The seasonal fluctuation of capacity use in tourism industry brings also a local shift of working area. Several countries reported efforts to prolong the high season by creating new artisanal products in order to attract more tourists in the whole year. This would solve the problem of seasonality employment as well as help to increase the investment yield. Furthermore in the Mauritian context, seasonality in tourist arrivals is also presented and hence this creates an imbalance of employment in the tourism industry where many people will be unemployed during this period. Usually the hottest months of the year are January and December where many foreigners come in Mauritius to spend Christmas and New Year in the summer season while other peaks are in the months of March and August where most of the European spends their holidays in Mauritius. However in June, the winter month in Mauritius and February, the cyclone prone month the country experienced a decreased in its tourist’s arrivals. According to the World Tourism Organization (UNWTO), there has been an increased in international tourist arrivals by 4 percent between the month of January and August 2012 compared with the year in 2011. Furthermore, total expenditure on tourism has also increased and most of the rise in spending was from travellers from developing countries suc h as China, and Indonesia. This generates more employment opportunities in the tourism industry. 2.4 The relationship between Tourism and Employment As tourism is a service industry it has powerful effect on those areas which has surplus of labour because skilled and productive human resources are very important for this sector. Tourism, due to its manpower intensive production by nature, is an industry creating an enormous opportunity of employment facilities. It has a great impact on local population employment. Thus there is a positive relationship between the growth of tourism and the increasing employment benefits. This also helps in reducing the poverty rate. A large number of professional and unprofessional people are required in the field of construction, advertisement and management of infrastructural facilities of tourist centres. The proper utilization of these available human resources could be a benefit for tourism improvement and side by side further prediction of employment. Any expenditure by a tourist allows this industry directly and allows other sectors which supply input to tourism sector indirectly to boost up employment opportunities. Tourism sector is directly linked with several industries such as accommodation, transport, entertainment, travel agents, management, finance and health. Moreover, tourism construction industry provides sources for other industries such as agriculture industry and manufacture industry indirectly. Furthermore, tourism may create job opportunities not only in tourist receiving countries but also in tourist sending countries in different aspect because different service units are needed in sender countries to complete some facilities done before travel. Depending upon development in tourism sector and intensity in demand for tourism there is an increasing effect in employment. The employment in a country increases as much as tourism demands for that country. Tourism creates employment as much as the income (Holloway, 1994). In addition, if we make comparison of employment rates created by tourism based on tourist sender country and tourist receiver country, it is possible to conclude in general that the employment rate in tourist receiver country is higher. Tourism appeared to be more labour intensive and empirical studies have confirmed that the level of employment in tourism activities is quite high. 2.5 Tourism creates an abundance of employment opportunities in both the informal and formal sectors. Tourism creates three types of employment in regional and national economies.( Mathieson and Wall) Direct Employment Tourism creates enormous number of direct employment in establishment like hotels, restaurants, tourist shops, travel agencies and also in transport, handloom and handicraft industries in the country and it meets touristic needs directly. It also generates certain category of workers like interpreters, guides, tour operators and so on. Indirect Employment Those directly employed in the tourism industry creates indirect employment in certain other sectors through their demand for the commodities. It covers the employment in other industries which do not cater for touristic consumers directly but get revenue from expenditure done in touristic relations that is the other sectors which bring input for tourism sector. For example, the workers to be employed in construction work of an additional unit to increase capacity of an accommodation facility, or the employees working in a manufacturing facility, which produces the goods to be put up for sale in this facility, can be considered in indirect employment. Induced Employment It refers to further employment in economy arising from re-spending of the income which has been acquired by direct and indirect employment approaches ( Mathieson and Wall, 1982). The individuals, whose earnings and standard of living have raised due to their tourism activities, create new job opportunities spending this acquired earning in other sectors of the economy. Multiplier effect of tourism plays an essential role in the development of induced employment. Mauritius has not been able to maintain its number one position in the regional rankings as it was overtaken by the entry of the Seychelles in the year 2013 and is ranked 58th overall. The priority of the sector remains high, along with a strong national attraction for Travel Tourism (ranked 6th). The country’s tourism sector and the good infrastructural development ground were ranked 48th and 37th respectively by regional standards. Travel Tourism is one of the dominant employment creators in the earth as this industry directly engages more than 98 million people, representing over 3 percent of employment rate in the world. The sector contributes to around one in every eleven jobs in the whole world. The share of world employment in Travel Tourism is greater than that for the auto manufacturing industries and chemicals manufacturing industries combined, across each and every region of the world. In addition, the outlook for the sector is almost positive as job growth in Travel Tourism is estimated to average 1.9 percent yearly over the following next ten years, compared with 1.2 percent growth yearly forecast for total jobs in the world. In all the regions of the world except for Africa, employment in Travel Tourism is foreseen to be more promising than total employment growth while travel and tourism employment in Africa is still expected to grow by 2.3 percent yearly for the next decades and reach 2.9 percent of total employment by 2022. Empirical literature review This section provides a brief description of the relevant empirical studies on tourism and employment. The main findings have been recorded, merged and compared where appropriate to build a model for analysing the impact of tourism on employment. Finally, the relationship between tourism and employment is examined. As tourism is a mixture of sectors and it consists of a great number of small service sectors, it becomes difficult to calculate exactly the tourism’s contribution in the country’s economy. However in Albania country it has been able to determine the relationship between tourism and employment in Albania during the year 1999 to 2012 and the empirical studies show that tourism has a positive impact on employment. Time series have quarterly data and their study has been done using Engle Granger test, Johansen Co integration and the correction of error. Thus empiric results show that tourism has had a positive effect on employment and the co-integration test has given result that there is a strong relationship between the two variables in the long run period. Furthermore, in Bermuda (dix 1989) concluded that 70 % of all employment in the island is supported by tourism. However when solely the direct employment is viewed the impact of tourism on employment is undervalued. That is real impact is far greater when taking into consideration the effect on the economy of both indirect and induced employment. A lack of accurate figure for total number of people employed in either indirect or induced tourism activities makes it difficult to calculate how many people are affected even though it is possible to estimate the impact of expected tourist expenditure on direct and indirect employment(mappisammeng 1991; Booth 1988). Varley 1978 considered that the volume of indirect employment generated by tourism was dependant on the degree of linkage between the tourism sector and the other sector in the economy. In his studies in Fiji he concluded that the higher degree of integration in the economy was the higher the amount of indirect employment creat ed. Further empirical studies have been done to illustrate the impact of tourism on national economy. Thus input-output analysis approach has been done to illustrate the economic impact of tourism. However Dwyer, Forsyth and Spurr argue that this type of models has some limitation and is considered as a disadvantage to use such type of model. They revealed that these models had taken into consideration only the positive economic aspect and has overlooked the negative impacts. Therefore they suggested that Computable general Equilibrium models (CGE) is a better technique to resolve the problem of the limitation.

Control, Empowerment, and the Fake World: Converging Metaphors :: Metaphors Education Educational Papers

Control, Empowerment, and the Fake World: Converging Metaphors "Metaphors not only structure the way we think about school, they also help create the world of the school" (Cunningham, "Metaphors of Mind" handout). This quote speaks the truth! Metaphors are the tools we use both to structure thinking about our culture and to create culture at the same time. An excellent example of this dual and interconnected role of metaphor is Marshall's belief that "the dominan t metaphor in many schools is SCHOOL IS WORK" (Cunningham, "MOM" handout). Marcel Danesi would say that this metaphor underlies a way to "conceptualize the world" of school (Danesi 107). By thinking about school in this way, the world of school is "crea ted" to be a work-filled experience. Students need to do homework and work harder at their lessons and teachers must manage their classrooms (Cunningham, "MOM" handout). It is in this way that the metaphor is the "cognitive phenomenon that converts fact ual feeling states into artifactual conceptual structures" (Danesi 107). Together, people create metaphorical ideas that turn into "real" artifacts, the representative structures of culture. The metaphorical idea of "school is work" pro duces the artifac tual world that fosters homework, working harder, earning grades, and managing classrooms (Danesi 108). These artifactual signs in turn perpetuate the controlling metaphor. Metaphors, then, are at the heart of understanding the way we view aspects of our culture while we simultaneously build that culture. Umberto Eco stresses that culture is a collective experience. In his view, "there is no such thing as a single mind, un connected to other minds or to their (collective) social cultural constructions" (Cunningham, "MOM" handout). If this is taken as fact, the "social, cultural, historical, and institutional contexts" humans find themselves in contribute to creating their metaphors and in turn, their artifactual worlds. Therefore, the situational context and the metaphors found there are intertwined and must be examined together. For example, I work in a juvenile prison. Prison is an interesting cultural context to investigate from its various perspectives. Many metaphors may be made about the same system depending on a person's immediate cultural group, or what Eco better terme d as humans' "local cultural organizations" (Cunningham, "MOM" handout). The sign of school and its object, the prison school program, has at least three distinguishable interpretants in the facility in which I work. These interpretants can be viewed as metaphors and are different depending on whose point of view and "local cultural organization" one is investigating.

Defined Marketing

Many people incorrectly believe that marketing and advertising are the same. From an organizational point of view, marketing is the process of determining the needs and wants of consumers, as well as profitable providing consumers with goods and services they are looking for, or even overcome their expectations. Marketing activity needs to ensure that the products are provided to users in places where they want them, and at the price they are willing to pay, and that information is provided directly by users. This paper will provide several definitions of marketing and explain its importance in organizational success, supported by examples from the business world. Dr. Philip Kotler defines marketing as â€Å"the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services (Kotler, 2012)†. According to Kotler, marketing is also a social and managerial process by which individuals and groups – through creating, offering and exchanging products of value with others, are getting what they need or what they want. Peter Drucker wrote the following: â€Å"Because the purpose of business is to create and keep a customer, the business enterprise has two, and only two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business (Drucker, 1973). Marketing plays a central role in achieving organizational success, because it talks about creating and retaining customers. For this reason, companies are focused on marketing, recognizing the importance of building relationships with customers by providing customer satisfaction, and the importance of attracting new customers by creating additional value. Gronroos, in his definition of marketing, emphasizes the importance of building relationships, in which he said that the goal of marketing is to stablish, develop and commercialize long-term relationships with our customers, so that the objectives of stakeholders are met (1999, Gronroos). Since the majority of the market is characterized by fierce competition, this statement indicates a need to monitor and understand the competition, as rivals are those that will turn customers when their needs are not being met. In the exciting world of business, successes and failures are common. Marketing is the essence of all the changes, and it is often the decisive factor in their outcome. This is because the focus is on the customers and their changing needs. Successful organizations are those that are able, not only to get new customers, but also to retain them, by always meeting their changing needs. The company's activities are both reflected and shaped the world in which we live. Almost every year there is a new product or service that fully occupies the attention of the market and makes a great success. Companies are responding to customer needs by proposing that value by providing number of benefits that are offered to customers to meet their needs. Value of the intangible becomes physical, the proposal that may be a combination of products, services, information, and experiences. Brand represents an offer from a known source. Name brand, like McDonald's raises many associations with people: hamburgers, fun, children, fast food, coziness, and so on. These associations make up the brand image. All the companies are struggling to build a powerful brand – to be strong, popular and unique. The essence of the brand is to emotionally connect with consumers and achieve lasting impressions. It should be summed up in a few words, a simple statement that defines the quality, character and uniqueness of the brand. For example, Hallmark sums up the essence of their brand through two words â€Å"enriching lives,† and those two words are the basis for everything in Hallmark, the greeting card design, product development through customer service, merchandising, in-store communications and advertising, and to create a positive working environment for their employment. Hallmark brand essence permeates every aspect of the company and its operations. If we ask marketing and advertising experts around the world, what is the secret of Apple’s success, the answer would always be the same: It's all about the brand. Apple's success owes little to innovative products such as the iPhone, iPad or iPod. The key to their success is the brand that they created. It is no coincidence that during the '80s and '90s, executive marketing director and CEO of Apple, was the former CEO of Pepsi, John Sculley. It is he who, with the vision and energy of Steve Jobs, is responsible for the tectonic shift in the perception of marketing personal computers, which was created using the marketing strategy that was used in the war with Coca-Cola. That strategy has turned Apple into the largest computer company today. â€Å"People talk about technology, but Apple was a marketing company,† Sculley told the Guardian newspaper in 1997. â€Å"It was the marketing company of the decade (Kahney, 2002)†. The company that is aware of the barely noticeable changes that are taking place every day in the market has an advantage over a company that ignores those changes. The ability to anticipate future needs and to respond appropriately is a challenge that is always present in the marketing strategy of any organization. Despite the long tradition, there are no guarantees that all organizations will adopt marketing orientation. Companies that are marketing oriented, primarily focus on customer needs. The changes are seen as a common occurrence, and the ability to adapt is seen as a necessity for survival. The aim of marketing is a long-term customer satisfaction, rather than short-term deceptions and tricks.

Low cost strategy

As Jet Blue manages growth, the airline must also standardize many other things it does to avoid starting from scratch every time. For example, JetBlue has developed a checklist of what has to happen whenever it enters a new market. Everyone involved has access to the list on the corporate intranet. Each department sees what has been done, what remains to be done, deadlines, problems. Currently, the checklist makes launches that occur months apart more predictable. But before too long, it'll make simultaneous launches, unthinkable early on, manageable. JetBlue adopted a strategy for effective cost control by identifying and eliminating all unnecessary expenses and concentrating on providing high quality services to its passengers. Towards this end, it adopted a number of innovative measures on the planes such as: not serving food, point-to-point flights, and quick turnarounds. It also made effective use of advertising to position itself as a fun airline. JetBlue's innovative operational model helped it succeed at a time when the major players of the airline industry were crumbling. These activities and efforts are noteworthy and also improve efficiency, which will be critical in the years ahead as JetBlue tries to offset rising costs for aging planes and more-senior employees. And low costs remain an obsession. JetBlue's reservation agents, for example, work from home rather than in an expensive call center. At the same time, Neeleman is looking to widen profit margins again. A new 100-seat regional jet fleet being added next year will tap relatively uncontested — and so more profitable — markets. One of the latest tools designed to help JetBlue as it grows is an â€Å"operational recovery system.† During any disruption — weather that grounds some flights, for example — it allows planners to select various goals before rerouting planes. No canceled flights or delays beyond three hours? The software produces a solution and calculates its cost. It factors in each plane's maintenance and fuel needs, and the flight crew's experience and availability within FAA rules. With the current fleet of 57 planes, the program is a perk. Down the road, with 100 or more planes, it will be indispensable. (for more details, see the http://www.fastcompany.com/magazine official site)